Born in February 2009 when we saw a gap in the marketplace for unique, quality home décor and giftware wholesaling that wasn't massed produced but instead made by hand with an sustainable, eco-friendly focus. That gap presented an opportunity to supply a well-priced range of products made by small manufacturing businesses from all around the world. In most cases, these businesses are just like ours - run by family.
So, we took a giant leap of faith, both of us leaving corporate roles and started DARLIN. Our tag line - Your Wholesaler with Heart, says says it all and this, along with the support of customers, has carried our family business through to where it is today.
Okay - we get asked all the time about the name, how we came up with it. Well....it's a bit mushy! Most people say darlin as a term of endearment and we do that a lot to each other, so.....it just made sense, to us anyway :-)