DARLIN exists because we are dedicated to bringing the beauty and feel of the world through giftware, homeware and woodware into homes around Australia and New Zealand.


We will continue to search all over the world for unique and beautiful giftware, homeware and woodware that is sustainable, eco-friendly and handmade by true artisans.  Each piece is different adding to it's uniqueness - it is not massed produced without care for the environment.  Our customers love our products and so do their customers!


This is us - Phil and Michelle Lawson.  This photo was when we won an award for our results with the business coaching we have been doing (can't recommend business coaching enough). 

Well, we certainly can't believe that it is 13 years since we first started DARLIN.  Born in February 2009 when we saw a gap in the marketplace for unique, quality home décor and giftware wholesaling that wasn't massed produced but instead made by hand with an sustainable, eco-friendly focus.  That gap presented an opportunity to supply a well-priced range of products made by small manufacturing businesses from all around the world. In most cases, these businesses are just like ours - run by family.
So, we took a giant leap of faith, both of us leaving corporate roles and started DARLIN – Your Wholesaler with Heart.
The tagline says it all and this, along with the support of customers, has carried our family business through to where it is today.

Okay - we get asked all the time about the name, how we came up with it.  Well....it's a bit mushy!   Most people say darlin as a term of endearment and we do that a lot to each other, so.....it just made sense, to us anyway :-)


WE CARE - yes, just about everyone says it, but we actually do! We care about our customers and your business by ensuring you have the best range available that is unique and not in every store in the same street.
CUSTOMER EXPERIENCE - we strive for the ultimate in customer experience.   We sometimes don't get it right - we are human afterall, however it will never stop us for striving to serve our customers at the highest level.
SUSTAINABILITY - when you order from us, you are ordering products made from one of many small artisan manufacturers who are making beautiful pieces with heart and soul and because most of the range is handmade from recycled, repurposed, eco-friendly and/or sustainable products, both you and your customers can feel good about looking after our precious environment and not contributing to land fill.
NO MINIMUM SPEND - that's right, order as much or as little as you want.  We do however have minimum quantites with some of our products.
BE REWARDED - we have an amazing REWARDS program.  The more you order, the more freight and product discounts you will receive.  

With our customers, we are continuing to grow now and for the future. This is a two-way street, where we look after each other and cultivate success together. The best way for us to flourish is for our retailers to flourish.
When you work with us, you’ll discover the way that we do things, the DARLIN way, with heart and care.