OUR PURPOSE

DARLIN exists because we are dedicated to bringing the beauty and feel of the world through giftware, homeware and woodware into homes around Australia and New Zealand.

OUR MISSION

We search all over the world for unique and beautiful giftware, homeware and woodware that is sustainable, eco-friendly and handmade by true artisans.  Each piece is different adding to it's uniqueness - it is not massed produced without care for the environment.  Our customers love our products and so do their customers!

OUR HISTORY

This is us - Phil and Michelle Lawson.  This photo was when we won an award for our results with the business coaching we have been doing (can't recommend business coaching enough). 

Well, we certainly can't believe that it is 14 years since we first started DARLIN.  Born in February 2009 when we saw a gap in the marketplace for unique, quality home décor and giftware wholesaling that wasn't massed produced but instead made by hand with an sustainable, eco-friendly focus.  That gap presented an opportunity to supply a well-priced range of products made by small manufacturing businesses from all around the world. In most cases, these businesses are just like ours - run by family.
So, we took a giant leap of faith, both of us leaving corporate roles and started DARLIN – Your Wholesaler with Heart.
The tagline says it all and this, along with the support of customers, has carried our family business through to where it is today.

Okay - we get asked all the time about the name, how we came up with it.  Well....it's a bit mushy!   Most people say darlin as a term of endearment and we do that a lot to each other, so.....it just made sense, to us anyway :-)

What we are passionate about

• we are the wholesaler with heart – these are not just words – it’s our ethos from caring about our business, our team, our products, our customers, the environment, our suppliers and our community.
• We pride ourselves on old school customer service
• we want to make the world a better place by supporting small family businesses both here and overseas
• we don’t want to be part of a throwaway society. we are environmentally conscious with the sustainable sourcing of our products as we do not support massed produced products

Why buying from us is a benefit to you

• We source high-quality handmade items that are eco conscious made by artisans from all around the world – no two pieces will be the same
• You are contributing to our planet by not purchasing massed produced products which end up as landfill.
• Our products are limited editions. This provides you with fresh and new pieces on a regular basis that will keep your customers coming back for more
• You are helping us pay it forward. The products you purchase from us are sourced from small family run businesses all over the world. So when you buy from us, not only are you supporting our small Australian family run business, …you’re supporting an entire community here and abroad.
• No minimum spend (minimum quantities apply on some products). This allows you to purchase based on your budget/cashflow.
• Our pick and pack warehouse, helps you SAVE money on freight by condensing your order and the amount of cartons that are sent
• Your experience with us is paramount. We want to ensure you always feel welcome and we exceed your expectations in every way which is why we have a dedicated sales team to help you whenever you need and that personal touch.
• We make marketing easy for you. We provide you with marketing images that you can use on your socials and website
• We cross check businesses and products sold within your area to ensure that you are not competing for sales
• We want to do wholesaling super well, therefore we will not compete at a retail level against YOU, our customers
• We are THE WHOLESALER WITH HEART!

 

We work with purpose led businesses who care about people and the environment like we do in these industries:

• Homeware & Furniture stores
• Grocery
• Kitchen
• Florists
• Garden Centres, Nurseries & Boutique Plant Stores
• Interior designers/property stylists
• Corporate Gifting, Promotional & Hamper Co’s
• Hospitality - Restaurants/Cafes & Resorts
• Newsagents
• Post Office
• Pharmacy
• Tourism & Souvenir
• Gift

 

Our community contributions:

DARLIN has helped the Zig Zag Foundation raise over $2m for Australian children that are sick, at risk and under-privileged (providing wheelchairs, operations, cochlear ear implants, bandages, disability vans, reading and technology material, resource rooms and games and so much more),

We contribute towards the re-forestation of the plantations where the acacia is sourced in the Philippines through REPLANT Partners in Sustainability program

We assist with fundraising for KCM (charity helping children subjected to child sacrifice) in Uganda and we also sponsor one of these children - Aminah Nakkazi through schooling (she is currently in primary aged 9) and day to day needs.